A few months ago, I asked a broad range of marketing leaders: Does the marketing funnel still work for you? Or are you moving into something else? This sparked several heated debates and ultimately ...

Marketing tips feel like a dime a dozen these days. The ability to develop a strategy that establishes a customer experience is challenged by the onslaught of tips and tool recommendations that appear ...

AI Digital's 2026 Media Trends Report Shows Industry at Inflection Point as AI Search Scales Faster Than Any Channel in ...

One of the biggest struggles that companies have is knowing how to build an effective and profitable marketing funnel and media mix, and using the right metrics to manage such efforts. And, for most ...

Effective “full-funnel marketing” execution relies on putting into play a diversified and balanced mix of programs that reach target prospects at every stage of the buying process. In previous columns ...

Entrepreneurs rely on consistent lead generation to sustain their business. But without a marketing funnel, you don't have a blueprint for generating leads. A marketing funnel describes the ...

You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process ...

Opinions expressed by Entrepreneur contributors are their own. Digital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the ...

Tanner Elton, VP of U.S. Ad Sales for Amazon Ads kicks off the Day 2 Keynote at the Unboxed conference. (Image courtesy Amazon) That diverse content and commerce ecosystem, combined with the company’s ...