What the heck is going on at Apple?

Apple for decades has been known for a consistent string of design-forward, tech-defining consumer products that have shaped how people use technology.

CEOs and celebrities love Oura’s sleep-tracking ring. Its CEO has a plan to stay ahead of Apple and Google

One of the Apple Watch’s biggest threats has no screen, weighs about a fifth of an ounce and charges a monthly subscription for most of its features. Yet the Oura ring is on pace for $1 billion in ...
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Apple’s AI: We’ve seen some of this before

Apple is about to throw artificial intelligence into the mainstream, but some of it is similar to what its competitors are already doing. In a demo following Tuesday’s annual Worldwide Developers ...
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Apple needs to make the iPhone cool again. Today is its chance

Apple hasn’t given users a significant reason to buy an upgraded iPhone for four years, since it rolled out 5G connectivity with the iPhone 12 — a worrying trend for the tech giant’s core business.
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Apple will make a big change to iPhone messages next year

The long-standing battle over the iOS’ blue and Android’s green text bubbles will soon take a more friendly turn. Apple announced on Thursday plans to adopt a messaging standard that will finally ...
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We saw Apple’s Vision Pro up close — who is this $3,500 headset for?

Would you pay $3,500 to hop on FaceTime calls, watch movies and browse the web on giant virtual screens all over your living room, a la Minority Report? That seems to be what Apple is promising with ...
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Apple just announced the M3 MacBook Air — how to preorder now

The best laptop just got even better. Apple’s just unveiled the M3-equipped MacBook Air in both 13-inch and 15-inch versions. Available for preorder now, the M3 MacBook Airs run on the entry-level ...
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Apple is determined to make headsets cool

When Apple unveiled its ambitious and very pricey new mixed reality headset earlier this week, executives ticked through a long list of impressive specs, teased big name partnerships and showed off a ...
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If you only buy one thing on Black Friday, it should be Apple AirTags at their lowest price ever

Want more deals? Visit CNN Underscored’s Guide to Black Friday for wall-to-wall coverage of the best discounts to be found during the biggest shopping event of the year. I keep my AirTag in my fanny ...
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Today is the last day for Joe Biden to keep the Apple Watch on shelves

Editor’s Note: The Biden administration declined to intervene in the International Trade Commission decision, the US Trade Representative announced Tuesday. Click here for the latest. New York (CNN) – ...
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6 takeaways from Apple’s iPhone 15 event

Apple unveiled its iPhone 15 lineup along with other major updates during its September keynote event on Tuesday. The company announced it will switch to USB-C charging from its proprietary Lightning ...