Thrill and concern meet 7 augmented reality shifts in 2025. The last month has shown entertainment, optics, and niche ...

Readers feel alarm as 7 AR shifts arrive in 2026. Timing matters because major brands are pivoting after recent delays, ...

Could one of the most important product launches during his time at Apple come from a small accessory for the iPhone? The CEO ...

After years of false starts, the future of augmented reality may depend not on chips or software, but on how light moves ...

This could be good news for the Apple Vision Pro and the rumored “Apple Glasses”: the augmented reality is forecast to ...

Why TIME Magazine Calls the RayNeo X3 Pro One of the "Best Inventions of 2025" The X3 Pro is engineered to be a versatile ...

LAS VEGAS, NEVADA - JANUARY 04: TCL Mobile Chief Marketing Officer Stefan Streit wears a pair of TCL RayNeo X2 augmented reality (AR) glasses as he speaks at a TCL press event at CES 2023 at the ...

Why Qualcomm, Sandbox VR, Bilt, and Journee are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2024. Augmented reality and virtual reality are about a lot more ...

Virtual technology has existed for more than 50 years. However, augmented reality (AR) and virtual reality (VR) have only ...

The AR Alliance, a division of SPIE focused on augmented reality (AR), proudly announces the addition of Aluvia Photonics, ColorChip Group LTD, Fraunhofer Institute for Photonic Microsystems IPMS, ...

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

One technology that holds tremendous promise for transforming the way we work is augmented reality (AR). By overlaying digital information on a user’s view of the real world, AR has the potential to ...