Facebook’s decision to disable segments around self-reported user information, including employers, won’t significantly change the amount of spend the platform gets from B2B marketers, according to ...

The burgeoning plethora of digital channels floating around out there in cyberspace means marketers working overdrive to ensure they are ticking all required boxes. Social media alone sees some ...

According to AdRoll research business marketers are finding Facebook an attractive venue for retargeting campaigns. Spending is up 31% year-over-year for retargeting ads, and has increased 61% for B2B ...

Are you still sitting on the sidelines, missing out on all the marketing and branding opportunities Facebook Live has opened for businesses around the world? If yes, it's time to let go of your ...

Want to promote your small businesses to consumers on Facebook? Simple. It’s easy to find plenty of examples about business-to-consumer marketing (many of which are promoted by the company on Facebook ...

With global marketing trends feeding more and more blog posts, social media campaigns and videos into existing search engines, and with Facebook now surpassing Google in the amount of traffic driven ...

Business-to-business (B2B) companies are famously known for their poor online presence on social media. However, new research from content operations software company StoryChief.io reveals the top ...

Previously the realm of B2C marketers, Facebook is has become increasingly popular among marketers in the B2B sector as they recognise the network’s global reach may provide interesting opportunities ...