ORLANDO, Fla. — The Cheez-It brand is front and center in Orlando for the upcoming Cheez-It Citrus Bowl, which will have the 15th-ranked Gamecocks facing 20th-ranked Illinois on New Year's Eve. The ...

CLEVELAND, Ohio — Cheez-It and Wendy’s are teaming up for a new limited-edition snack: Baconator-flavored Cheez-It crackers, set to hit store shelves nationwide this July. The mashup brings together ...

When fans descend on Orlando’s Camping World Stadium Dec. 31 for the Cheez-It Citrus Bowl, it marks a major fan experience opportunity for the popular cracker brand. This year that includes a range of ...

Cheez-It is teaming up with Big Dave’s Cheesesteaks to debut a limited-time twist on its iconic Philly classics. Now through ...

From an On-Field Wedding to Broadcasting From the World's Largest Bowl of Cheez-It Crackers – Fans Will to Live Out their Wildest College Football 'Fantaseez' with the Help of New CFO, Reality Star ...

Hidden Valley might specialize in food, but it clearly knows something about self-promotion. From a holiday egg nog recipe to flavored-lip balms and an actual diamond ring, Hidden Valley’s very weird, ...

College bowl names used to be tied to regions. But by the 1980s, bowls began to lean in on corporate sponsorships to create a marketable commodity. Tim Newcomb is an award-winning journalist who has ...

The brand's latest immersive experience redefines nightlife with a one-of-a-kind nightclub serving Cheez-It-infused cocktails, late night bites and crackers straight from the Cheez-It Tap CHICAGO, Oct ...