These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Video has become a critical component of a marketer’s content toolbox, but it's a beast for marketing teams to manage. Here is how AI is improving management. There’s no getting around it — video has ...

CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...

The majority of marketing experts plan to make video their foremost priority for 2019-2020, with B2B marketers focusing specifically on newsfeed videos and those in B2C concentrating on Instagram ...

When it comes to digital marketing, it sometimes feels like everything’s been done before. Browse YouTube or scroll through TikTok on any given day, and you’re likely to see the same formats over and ...

Mastering the art of social media videos involves more than just creating compelling visuals. It requires a deep understanding of the technical and strategic aspects of video delivery. To generate ...

Marion Bernard, Head of Marketing for Google and YouTube Ads in France, points out that nostalgia has evolved from being just ...

We are in the middle of a modern age of video advertising, and marketers are feeling the shaking consequences. With the proliferation of smartphones and other devices, people are now more connected ...

Cooking at home, skipping exotic vacations to far-off lands, and scaling-back on the late-night pandemic online shopping binges – can be great ways to keep debt down and stay ahead of expenses. But ...

2021 was a strange year for digital marketers and eCommerce in general. On the one hand, the industry experienced the highest growth in history. In fact, according to the United Nations Conference on ...

Forbes contributors publish independent expert analyses and insights. Shama Hyder is CEO of Zen Media, a b2b PR and marketing firm. It’s no secret that video has become one of the most effective ways ...

In a tech-driven age, digital marketing is integral to growing and scaling your advisory business. Social media is an important component, but digital marketing strategies encompass much more than ...