So I'm just looking at advertising phrases "Buy one, get one free.""New year, a new you.""Hurry now while stocks last." Just thinking about how advertisers use their key words and imagery to push ...

When writing to persuade, try to convince the reader to agree with your viewpoint. Persuasive writing in non-fiction can be in the form of a speech, a letter, an advert or even a magazine article.

Across all industries and applications, effective writing shares key commonalities like clarity and connection. Writers seek to share powerful insights with audiences but can only do so by fully ...

In the competitive landscape of today’s business world, mastering the art of persuasive business writing and communication is essential for career advancement and organizational success. Whether ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...