If you ever need a little pick-me-up, I suggest scrolling through the #explosioncake tagged page on Instagram. The feed is filled with thousands of colorful confections from Amirah Kassem’s Soho-based ...

Amirah Kassem arrived at the POPSUGAR Play/Ground festival bubbling with positive energy and wearing a rainbow sequined bomber jacket — basically the living embodiment of her Instagram-famous rainbow ...

If you’re looking to add a bit of rainbow into your home decor before the end of the year, get ready for Flour Shop’s latest collaboration. The Insta-favorite bakery might be best known for its ...

30-year-old Flour Shop CEO & cofounder Ross Harrow in the company's store in New York’s Nolita neighborhood. As a music grad student who only ignited his stove by bumping into it, Ross Harrow never ...

SAN FRANCISCO--(BUSINESS WIRE)--Pottery Barn Kids, Pottery Barn Teen and Pottery Barn, members of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, today celebrate the launch of Flour Shop x ...

Working women get all sorts of advice. Lean in, lean out, ask for a raise, but don't ask in the wrong way, be aggressive, but not too aggressive. We're also told to make sure not to forget about our ...

The Flour Shop bakery makes this buttery, light croissant and stuffs it with a tangy and delicious filling. (I also convinced myself that since there were veggies in it, it was free of calories. I ...

Two bakers on Louisville's vegan scene have joined forces to open a fully vegan bakery. The Flour Shoppe, 619 Baxter Ave., welcomed its first customers in early February with a selection of cupcakes, ...

In Bustle's Quick Question, we ask women leaders all about advice — from the best guidance they've ever gotten, to what they're still figuring out. Here, Flour Shop founder Amirah Kassem tells Bustle ...

Two bakers on Louisville's vegan scene have joined forces to open a fully vegan bakery. The Flour Shoppe, 619 Baxter Ave., welcomed its first customers in early February with a selection of cupcakes, ...