In golf, the perfect shot isn’t about raw power or Tour-like accuracy — it’s about control and predictability in your ball flight. And at the heart of control? Spin. Yes, the silent puppet master ...

The absolute best thing about my time on Tour is being a fly on the wall whilst the best fitters in the world dial in the best players in the world. The job itself is a far cry from what you might see ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Yesterday morning, Titleist — the far-and-away leader in golf ball sales — debuted ...

Pairing the right golf equipment with the right golf ball is often a balancing act. Players look for a driver with high speeds, long distances and low spin. Optimized irons correlate with specific ...

What is the Best Golf Ball for You? Improving your golf game involves more than just perfecting your swing or investing in high-end clubs. One critical aspect that often goes unnoticed is finding the ...