Apple is adding more App Store search ads in 2026, expanding inventory while keeping placements strictly based on relevance rather than higher bids.

For the better part of a decade, the Apple TV has occupied a strange space in the Apple ecosystem. It is undoubtedly the most polished streaming box on the market—fast, ad-free, and reliable—yet it ...

Apple is tapping into a similar creative approach that helped redefine how the brand talks about accessibility. The tech giant re-hired Kim Gehrig, the director of its Emmy Award-winning 2022 ad "The ...

Schultz has a long history in forest management but none as an employee of the agency. Trump nominated Michael Boren, of ...

Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were ...

Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has ...

Apple will expand App Store search ads in 2026, adding multiple placements to boost visibility and drive app downloads for developers and advertisers.

The ad was created by TBWA\Media Arts Lab (MAL) (a bespoke global agency that partners only with Apple), directed by Mark Molloy, and shot on an iPhone 17 Pro. It appears to be building on a larger ...

Espósito says that HDR in particular is “a strong indication that Apple will replace the LCD panel with better technology, such as Mini-LED that can achieve higher brightness levels.” The current ...

Apple today released iOS 26.2 for iPhone users, and the update brings several key changes for Apple Music. There’s also a fix for a viral bug that impacted the release of new albums on the service … ...

Apple confirmed that the current ads will run in either the existing position or further down in search results.

OpenAI celebrated ChatGPT's third anniversary over the weekend. The generative AI chatbot went viral in late November 2022, seeing tremendous growth ever since. About 800 million people use ChatGPT, ...