For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...

As the name suggests, a micro influencer marketing platform is a tool that simplifies the process of running campaigns with micro influencers. These platforms enable brands to find the right ...

It turns a mindless habit into a sharp tool, helping them build confidence, financial smarts, and a safer online presence.

AI avatars are increasingly being used as influencers, particularly in the global tourism industry, causing concern among human content creators.

Unilever says it's working with "close to 300,000 influencers." Industry experts say its moves have galvanized the creator ...

Viral “T maxxing” videos urge young men to boost t. Here is why taking hormones without a medical need carries serious health ...

Marketing director Katherine Paterson says the retailer has “moved on tremendously” since she left in 2012 with regards data, ...

Performance-driven influencer marketing means you can tie creator activity to outcomes you can count. In plain terms, it’s ...

(The Conversation) – The Internal Revenue Service hasn’t issued comprehensive guidance on how the estimated 27 million ...

A critique of the bike industry’s obsession with numbers, the loss of meaning in media and marketing, and a call to reclaim ...