For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...

As the name suggests, a micro influencer marketing platform is a tool that simplifies the process of running campaigns with micro influencers. These platforms enable brands to find the right ...

It turns a mindless habit into a sharp tool, helping them build confidence, financial smarts, and a safer online presence.

AI avatars are increasingly being used as influencers, particularly in the global tourism industry, causing concern among human content creators.

Unilever says it's working with "close to 300,000 influencers." Industry experts say its moves have galvanized the creator ...

India’s leading AI influencers Rishi Jain and Sorav Jain are transforming businesses with practical, impact-driven AI training.

This wasn’t the first time I’d seen these complaints about influencer culture and the endless pattern of fame and ...

The age of effortless influence is over. In 2025, brands had to prove their value, build real-world credibility and offer ...

Social media posts by A.I.-created travel avatars cost far less to produce, yet look and sound real. Human influencers worry they’re being elbowed out.

Viral “T maxxing” videos urge young men to boost t. Here is why taking hormones without a medical need carries serious health ...

The panel discussion explored how digital creators are reshaping brand partnerships through authenticity and direct audience ...